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Videos

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
October 26, 2017
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Citation

Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/feel-more-click-more-9102


Videos

Innovation of incentive

Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobile’s use and limitations are being tested in the field and R&D departments around the world. Nowhere...

Catalogue: Congress 2017: Visionary
Authors: Al Ismaili, Harman Johar
Company: Bamba
October 26, 2017
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Citation

Ismaili and Johar (2017a, October 26). Innovation of incentive. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/innovation-of-incentive


Videos

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
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Citation

Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/using-qualitative-research-to-develop-and-understand-the-impact-of-media-content-in-difficult-contexts


Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

Defence preferences

Speech from Kancho Stoychev, President, Gallup International Association, Bulgaria.

Catalogue: Congress 2017: Visionary
Author: Kancho Stoychev
Company: Gallup International Association
October 26, 2017
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Citation

Stoychev, K. (2017a, October 26). Defence preferences. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/defence-preferences


Videos

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary
Author: Hannah Surabhi
October 26, 2017
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Citation

Surabhi, H. (2017a, October 26). From village to Virtual Reality. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-village-to-virtual-reality


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103


Videos

I am one in a million

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and...

Catalogue: Congress 2017: Visionary
Authors: Flora Somogyi, Georgina Day
October 26, 2017
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Citation

Somogyi and Day (2017a, October 26). I am one in a million. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/i-am-one-in-a-million


Videos

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
October 26, 2017
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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108